Google ANALYTICS
Google analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, google analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Google analytics applications can also help companies measure the results of broadcast advertising campaign. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Google analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. Most google analytics processes come down to four essential stages, which are: Collection of data: this stage is the collection of the basic information of website, elementary usually these does calculate of data. The objective of this stage is to gather the data. Processing of data into information: this stage makes data in to ratios. The objective of this stage is to take the data and conform it in to information, specifically metrics.
This stage focuses on using the ratios and infusing then with business strategies, referred to as key performance indicators (KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization. Formulating online strategy: this stage is concerned with the with the online goals, objectives, and standards for the organization.
Google analytics provide facility how many visitors visit to your website on which page. Google analytics helps you know measure that every day or every month your website and which page of website how many visitors come. Google analytics a such tool that provide measure your website every kind.
